Fashion marketing with editorial standards.
We build brand and content programmes for fashion and luxury labels that need to look like themselves in a feed designed to flatten everyone — editorial direction, creator casting and campaigns that hold up next to the houses you are shelved beside.
The tension in fashion social media
Performance content erodes the brand. The formats that convert fastest are also the ones that make a luxury label look like everyone else, and the erosion is hard to reverse.
Casting is treated as media buying. Creators get selected on follower count rather than on whether their audience and aesthetic actually belong next to the brand.
Campaign assets do not survive contact with the platform. Work art-directed for print and lookbook gets cropped into a feed it was never built for.
How we work with fashion brands
Creative direction first
A defined visual and tonal system — how the brand is shot, cropped, captioned and cast — so that volume never costs consistency.
Considered creator casting
Creators chosen for aesthetic fit and audience overlap, not reach alone, and briefed properly enough that the output looks like your brand made it.
Campaign & seasonal production
Concept through delivery for seasonal drops and campaigns, produced natively for social rather than adapted from campaign photography.
Editorial-grade organic
A feed that reads as a publication with a point of view, so the brand is worth following between launches rather than only during them.
What brands ask us
about this
- Can you work within existing brand guidelines?
- Yes. Most of our fashion work sits inside an established identity — we extend it into social formats rather than replacing it, and flag where a guideline is costing performance so the decision is yours.
- Do you handle production or only strategy?
- Both. Concept, casting, production and delivery, or any single part of that if you already have a team covering the rest.
- How do you keep creator content on-brand?
- Casting for aesthetic fit before reach, briefing with real references rather than a brief document, and reviewing before publication. The output should be indistinguishable from work the brand produced itself.
Build the complete programme
We also work with
Ready to talk about your brand?
Tell us what you are trying to achieve. We reply within 24 hours.